Projects

Content Commerce Platform : The Flywheel That Runs Itself

Scaled a 50-creator pilot into a 4,000+ creator channel driving ~6% of company GMV

Building an AI That Remembers So Consultants Don't Have To

Cut consultant research time 20–30% across a 100+ person consulting firm

Content Commerce : Making the Case for a Channel Everyone Underrated

Lifted attribution coverage from ~10% to ~39%, validated against incrementality holdouts

Giving Sellers Peace of Mind Against a Bad Month

Scaled a return-cost insurance product to 20K sellers in 14 months with a 1% profit increase

Finding the Sellers Who Were Already Ready to Pay

Drove paid tier conversion from 10% to 14% across a 100K+ seller base

Vyne

Designed and built a two-sided swipe-matching marketplace for brands and influencers — solo, from data model to a deployed product.