Work
Projects
From a GenAI platform that cut hallucinations 60% to a marketplace that scaled 80x and a pricing model that grew profit by 6% at 20K sellers — work that shipped and moved metrics.
Content Commerce Platform : The Flywheel That Runs Itself
Scaled a 50-creator pilot into a 4,000+ creator channel driving ~6% of company GMV
Building an AI That Remembers So Consultants Don't Have To
Cut consultant research time 20–30% across a 100+ person consulting firm
Vyne: Bringing Neighborhood Creators to Neighborhood Businesses
Validated a hyperlocal creator marketplace through 50 owner interviews, shipped a working swipe-to-match prototype, and built the pitch now being taken to an incubator.
Content Commerce : Making the Case for a Channel Everyone Underrated
Lifted attribution coverage from ~10% to ~39%, validated against incrementality holdouts
Making Seller Insight Worth Paying For
Drove paid tier conversion from 10% to 14% across a 100K+ seller base
Giving Sellers Peace of Mind Against a Bad Month
Scaled a return-cost insurance product to 20K sellers in 14 months with a 1% profit increase