Abhinav Shresth
Product Growth

Content Commerce Platform : The Flywheel That Runs Itself

Scaled a 50-creator pilot into a 4,000+ creator channel driving ~6% of company GMV

Built Meesho's creator commerce channel as a four-sided platform problem, aligning creators, agencies, users, and sellers around one flywheel.

Problem

Creators couldn't tell which products paid well, agencies ran on manual spreadsheets, users landed on generic pages, and sellers had no visibility into the program's returns.

Approach

Fixed trust on all four sides at once: commission visibility for creators, API based pipelines for agencies, intent matched landing pages for users, and transparent dashboards for sellers.

Solution

Turned four separate points of friction, one on each side of the platform, into a single reinforcing flywheel that let the whole channel grow on its own momentum.

Success Metrics

50 → 4,000+

creators onboarded

~6%

of company GMV

90%

drop in seller complaints

1 / 5

One channel, four different users to convince

Case Study Details

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